Brandfilm

Art&Graft

From playing games to game changing capabilities, Deepmind’s MuZero is an AI making a difference in real life. An Artificial Intelligence technology that uses machine learning to master and win games, MuZero can then be optimised to solve real-world tasks and problems.

Alongside our fellow humans at Across The Pond, for this project we were challenged to visualise how this mega machine learner compresses large videos to more efficiently transport the data you’re seeing on your screen right now.

How to visualise the invisible? Blurring the lines between pixels and pictures, we approached this brief in a distinctive 2D graphic style, with stylised shapes and perspectives accented by rich grains and muted gradients.

Stills

Credits

Executive Creative Director — Mike Moloney
Head of Production — Tom Bromwich
Creative Director — Stephen Middleton
Edit — Mathias Nielsen
Animation — Stephanie Dewhirst, Mikey Dowdle, Neil Ingle-Lai & Rob Gavin.

Don't hesitate to get in touch. I look forward to hearing from you!

Don't hesitate to get in touch. I look forward to hearing from you!

Don't hesitate to get in touch. I look forward to hearing from you!