Internet As It Should be

Waoo

Description

For Waoo, a Danish broadband and TV provider, the brief was simple: move the brand away from slapstick humour toward something more design-led. Working with Design Director Michael Mandrup, we built a bold visual system around four core colours and a universe of abstract metaphors.

My role was to translate that system into motion. In close collaboration with Philip von Borries and Nicolaj Larsson at ccccccc, we developed a low-framerate motion language that leans into the bold shapes and colours of the identity, giving it a deliberately playful rhythm that cuts through in the advertising landscape.

We designed a distinct low-framerate motion system that builds on the bold shapes and colours of the identity, giving it a playful rhythm to stand out in the advertising landscape. To further expand the system, we later collaborated with 3D studio Frame to introduce elements of depth and tactile, high-end materials, completing a dynamic and future-proof brand identity.