Internet As It Should be
Waoo
Description
For Waoo, a leading Danish provider of broadband, TV, and internet, we were tasked with transitioning the brand from slapstick humour to a more sophisticated, design-led identity. Working with Design Director Michael Mandrup, we developed a bold new visual system based on four core colours and a universe of abstract metaphors.
My primary responsibility was to bring this static identity to life. In close collaboration with Phillip Von Borries and Nicolaj Larsson at the animation studio ccccccc, I co-developed the brand's new motion language.
We designed a distinct low-framerate motion system that builds on the bold shapes and colours of the identity, giving it a playful rhythm to stand out in the advertising landscape. To further expand the system, we later collaborated with 3D studio Frame to introduce elements of depth and tactile, high-end materials, completing a dynamic and future-proof brand identity.
Credits
Design Direction — Michael Mandrup
Creative Direction — Michael Mandrup & Nicolaj Larsson
Producer — Martin Axelsson
Agency — UncleGrey, ccccccc
Copywriter — Kristian Skjoldborg
2D Animation — Philip von Borries, Mathias Nielsen
3D Animation — Frederik Wiedel, Mathias Nielsen
3D Design — Rita Louro, Frederik Wiedel
Sound Design — Sanctus
Music — Andreas Asingh